The China Daily is the paper of record for international business on China, and the main vehicle by which the Chinese official position is shared with the rest of the world. Today The China Daily Online is China’s largest and most influential web portal, with on average a million unique visitors and 31 million page views per day.
Authoritative Influence
The China Daily Media Group was founded in 1981, and its flagship newspaper – China Daily – first appeared on June 1 of that year as a national English daily, it was hailed at that time as one of China’s most authoritative mainstream media and the sole Chinese English-language news source that made it to mainstream society in the Western world.
Global Network
With its reporters in various places around the world and four international media platforms (China Daily, China Daily Asia, China Daily America, China Daily Europe), China Daily is able to gather the latest information in a speedy fashion and distribute it without interruption. China Daily has extensive cooperation and communications with the New York Times, Washington Post, USA Today, The Times (London), The Globe and Mail, Le Figaro, The Financial Times and The Guardian. In addition, it cooperates with some influential news agencies like Reuters, L’Agence France- Presse and Bloomberg. It also plays a key role in the Asian News Network, which consists of 21 mainstream newspapers in China, Japan, South Korea, Singapore, India, and 14 other Asian nations.
Official Journals
Official journals are specially published for international events. These have included projects for the Fortune Global Forum, China ASEAN Expos, Auto China, the ASEM Finance Ministers meeting, the APEC Summit, and the Summer Davos Summit.
• In addition to the latest news and developments at an expo or congress, they report the latest industry news and provide analysis on issues covered by the event. China Daily also interviews government officials and company leaders to get insights into and a preview of future market developments.
• Our research shows that the participants read these official journals before the event and keep them afterwards.
• Copies of official journals are distributed at events alongside 400,000 copies of China Daily.
Effective Marketing
Information transmission on a 24-hour-a-day, 7-day-a-week basis.
China Daily is published every day and offers round-the–clock news coverage. Therefore, it guarantees marketing information updates and timely, accurate delivery and can be effective in handling marketing emergencies and real-time marketing reports.
To help customers better promote their products, China Daily takes advantage of its authoritative, sophisticated, international media image, and an international marketing arena that collects a host of world-class brands to improve their image and their brand value.
Top Communication Channel
China Daily can be found in all high level places in China where people from other countries work or gather, like the decision-making centers of foreign organizations, embassies and consulates, where large international activities and forums are held, all domestic airlines and major airports, as well as top hotels.
China Daily readers tend to be cosmopolitan, well-educated people, both in China and abroad. Two-thirds of them are from outside China or are abroad. They include elites such as government decision-makers, ambassadors and other diplomatic personnel, politicians, senior executives of multinationals and other business people, and members in chambers of commerce in various countries, as well as experts and scholars.
Grow with China 2010 report (1.9MB)
